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Saturday, 7 November 2015

Target Audience

I am going to be writing my trend feature and article as if I am writing for a magazine like Glamour or Cosmopolitan. The target audience of these magazines mostly females aged 18-34 and  I think both magazines are read by women who earn both high and low salaries. Although a lot of the products featured in these magazines are still from high end brands, they do sometimes feature items from cheaper brands and high street stores where as rivals such as Vogue and Elle have a more 'high fashion' feel. I thought writing from a magazine like Glamour or Cosmo fitted my choice of trend feature and article best, as although Vogue may show which products to use to re create a catwalk look, they don't often do trend features where they create their own looks that are inspired by the trends.
  • 18-34
  • Predominantly female
  • Prefers a realistic, fun approach to high fashion make up looks that may not be as wearable.
  • Shops at both high street or designer brands for clothing and cosmetics.


Cozens, C. (2000) Cosmopolitan. Available at: http://www.theguardian.com/media/2000/dec/18/mondaymediasection1 (Accessed: 3 December 2015).
Elliott, S. (2014) Glamour magazine campaign tries to claim a generation. Available at: http://www.nytimes.com/2012/09/10/business/media/glamour-magazine-campaign-tries-to-reach-millennials.html?_r=0 (Accessed: 3 December 2015).
(no date) Available at: https://en.wikipedia.org/wiki/Glamour_(magazine) (Accessed: 3 December 2015).

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